Schema is the behind-the-scenes code that tells search engines and AI exactly what your business is. Here’s why it matters.
Schema markup is a small piece of structured code added to your website that spells out, in a language machines understand, who you are and what you do. Customers never see it — but search engines and AI assistants rely on it.
AI answer engines work best with clear, structured facts. When your site explicitly states its details through schema, you make it effortless for an assistant to quote you correctly — and far less likely it confuses you with a competitor.
Schema is one of the highest-leverage, lowest-visibility investments in modern SEO. It won’t win rankings on its own, but skipping it leaves easy wins — and AI citations — on the table.
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